We built the agency we always wanted to hire.

After 15+ years inside top-tier agencies — managing multi-million-pound budgets for brands like Activision, Nutella, Mercedes-AMG, and Nintendo — we got tired of the standard model.

You get pitched by a Managing Director. A senior strategist sits in the onboarding. Then a junior with 18 months experience runs your campaigns day-to-day. The fee never changes. The seniority does.

Meanwhile, the platforms themselves keep getting smarter. Advantage+, Performance Max, Smart Bidding — the algorithms now handle the bulk of what agencies used to charge teams of people to do manually.

So we asked a simple question: what if you stripped out the overheads, kept the senior expertise, and passed the savings to clients?

One Paid Media is the result. A lean, senior-only paid media operation that delivers everything you'd expect from a top agency — research, media plans, creative production, campaign management, and real-time reporting — from just 1% of ad spend.

We built two proprietary products to make it work: Influencer+, an end-to-end influencer media solution, and Production+, a bulk ad creative production system. These tools — combined with smart automation across planning, copy, and campaign structure — let one senior operator do what used to require a team of ten.

The model is simple. We're not cheaper because we cut corners. We're cheaper because we cut overheads.